Case Study - Massfluencer


In a multinational campaign to promote the spectacular Hong Kong Disneyland park, a total of 62 influencers in Indonesia, Philippines and Japan were activated to translate their admiration and joy that they have associated with the Disney brand. The campaign was targeted to stimulate and encourage outbound visitors to come enjoy and visit their favourite characters at the HK amusement park.

The influencers were instructed to create two separate carousel posts with the first picture created by the influencer him/herself and the second picture provided by Disney. The content creators were to spinn their content around a previous experience at one of the parks or relate the copy to one of their personal favourite Disney characters.

  • 62Influencers
  • 124Posts
  • 3.13MReach
  • 156KLikes
  • 1 571Comments
  • 5.02%Engagement
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