Spotify is the world’s leading streaming music service with a strong core millennial base. The age cohort 30-45 has been identified as the biggest growth opportunity and in order to engage this new audience Spotify decided to team up with Massfluencer for this campaign and offer a limited time offer - Spotify Premium free for 60 days.
Massfluencer identified and activated 58 high-performing influencers with a reach ranging from 5.000 to 230.000 followers in order to spread the word about the everyday moments that can be made better with Spotify Premium.
Influencers created and posted unique content specifically tailored for their audience and encouraged their followers to upgrade to Spotify Premium via the link in their bio. Working with these digital creators resulted in 58 unique posts shared on Instagram over the span of 4 weeks reaching 2.583.485 potential consumers.
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