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Universal's Objective:

To generate buzz around the premiere of Johnny English Strikes Again.

Universal's Challenges:

Identify and onboard comedy influencers whose followers contribute to the buzz.

The Solution:

Massfluencer's advanced word-matching algorithms helped identify influencers within this niche vertical.

The Results:

Successfully activated 12 high-performing influencers to create significant word of mouth.

12Influencers
12Posts
799KReach
29KLikes & Comments
3.64%Engagement
144KVideo Views
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