Universal Pictures teamed up with Massfluencer to create buzz around the premiere of Johnny English - Strikes Again.
Thanks to Massfluencer’s data driven approach Uip successfully activated 12 high-performing influencers to create word of mouth marketing of the upcoming movie premiere.
Influencers were tasked to create humorous video content with a clear connection to the famous character Johnny English.
Providing the influencers with clear guidelines but with enough creative freedom resulted in 12 unique posts specifically tailored for their own audience.
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