Closeup's Objective: To create brand awareness and showcase how Closeup naturally fits into consumers' everyday routines.

Closeup's Challenges: Identifying and onboarding high-performing lifestyle influencers with energetic and dynamic personalities.

The Solution: Massfluencer's vast amount of creators enabled the identification of influencers who best fit the brand.

The Results: With an engagement rate exceeding 9%, the campaign outperformed the majority of global campaigns and was used as a global success story.