KRY Sweden wanted to run a nation-wide campaign during the month of February, usually considered the most hectic period during the year in terms of illnesses and infections. With KRY´s service to consult with a doctor through a video-call instead of sitting long and frustrating hours in various clinics, influential parents active on Instagram were approached with a proposition to collaborate. 80 influencers were activated in the parent and lifestyle vertical to endorse the services offered by the company. In order to ensure a solid spread and variety of representation a mix of both micro and top-tier influencers were activated.

The influencers were tasked to upload a carousel post on their Instagram account to illustrate how KRY helps them to easily connect with medical practitioners from the comfort of their own homes. The parent segment was focused on what Swede´s commonly know as “Vabruari” (Care of children during illness) whereas the lifestyle segment focused on attracting a younger audience by increasing awareness of KRY's services.