Onboard and ship products campaign
P&G's Objective:
To reposition their brand within the premium segment.
P&G's Challenges:
Identify, onboard and ship products to high-performing local mothers.
The Solution:
Massfluencer’s extensive pool of users and advanced word-matching algorithms helped identify and onboard the top-performing mothers.
The Results:
Pampers collaborated with 18 influencers and potential ambassadors and successfully reached majority of their target audience in a small market with 5M population.
18Influencers
18Posts
474KReach
9 056Likes & Comments
3.02%Engagement
81 668Video Views
